Novarredo - Store


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"Retail is detail."
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Novarredo - Showroom


CATEGORY: Store design

LOCATION: Boca (NO)
For over 20 years, we have been continuously curating the store design and layout of the Novarredo showroom in Borgomanero — a 3000+ sqm exhibition space that is constantly updated to reflect contemporary design trends and offer an immersive, engaging experience.


We selected top-tier brands and created home-like settings that represent every room in the house — from the bedroom to the living area, all the way to the bathroom — with the goal of inspiring visitors and helping them discover their ideal style.


Every detail is carefully chosen and thoughtfully placed to embody Novarredo’s vision of home: a perfect balance of aesthetics, functionality, and emotion. The result is a showroom that is always neat, welcoming, and commercially effective — evolving over time without ever losing its coherence with the brand’s identity.



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Novarredo - Showroom


CATEGORY: Store design

LOCATION: Boca (NO)

For over 20 years, we have been continuously curating the store design and layout of the Novarredo showroom in Borgomanero — a 3000+ sqm exhibition space that is constantly updated to reflect contemporary design trends and offer an immersive, engaging experience.

We selected top-tier brands and created home-like settings that represent every room in the house — from the bedroom to the living area, all the way to the bathroom — with the goal of inspiring visitors and helping them discover their ideal style.

Every detail is carefully chosen and thoughtfully placed to embody Novarredo’s vision of home: a perfect balance of aesthetics, functionality, and emotion.

The result is a showroom that is always neat, welcoming, and commercially effective — evolving over time without ever losing its coherence with the brand’s identity.

OTHER PROJECTS FOR THIS CLIENT

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