MECSPE 2025 – BolognaFiere

For the 23rd edition of MECSPE, Italy’s leading trade fair for innovation in manufacturing, we designed and built "Excellence", the exhibition booth for C-Lab Minuterie Tornite.

A bold and visually striking concept, where tall black walls frame a series of small red boxes—elegant display niches showcasing curated sets of C-Lab products. The color contrast and clean layout create a sophisticated atmosphere that conveys precision and attention to detail.

Breaking the rigor of the black backdrop are engaging graphic elements, including:

• C-Lab’s sponsorship of the GoEleven team in the Superbike World Championship
• Digital touchpoints to connect visitors with the C-Lab universe

On the right side of the booth, a custom graphic illustration created by our in-house design team: a city skyline where C-Lab components replace real urban features like towers, skyscrapers, and Ferris wheels—turning the landscape into a tribute to industrial excellence.

The message is clear and reinforced by the project’s tagline:
Small in size, big in excellence.