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"In good times, people want to advertise; in bad times, they have to."
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Kennew - Advertising Campaign


CATEGORY: Graphics

YEAR: 2025
Energy that speaks to people.
For Kennew, a company specializing in renewable energy, we conceived and managed a two-part advertising campaign designed to promote their photovoltaic systems through clear and engaging visual storytelling.


The two creatives are linked by a strong human element: the recurring presence of a couple, who appear in different but symbolically consistent environments.
On one side, a lush natural landscape embracing a sustainable installation (“Nature loves our systems”); on the other, a modern urban setting where the installation becomes the message itself (“Our systems are the best advertising”). Two visuals, one message: the future is solar — and it’s already here.


We oversaw the entire development of the campaign: Creative concept ideation Art direction Coordination of visual, copy, and layout A stylistic choice focused on narrative and symbolic continuity across both ads The result is an integrated, coherent, and recognizable communication that combines technology, sustainability, and human connection.



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Kennew - Advertising Campaign


CATEGORY: Graphics

YEAR: 2025

Energy that speaks to people.


For Kennew, a company specializing in renewable energy, we conceived and managed a two-part advertising campaign designed to promote their photovoltaic systems through clear and engaging visual storytelling.

The two creatives are linked by a strong human element: the recurring presence of a couple, who appear in different but symbolically consistent environments.
On one side, a lush natural landscape embracing a sustainable installation (“Nature loves our systems”); on the other, a modern urban setting where the installation becomes the message itself (“Our systems are the best advertising”). Two visuals, one message: the future is solar — and it’s already here.

We oversaw the entire development of the campaign:

  • Creative concept ideation

  • Art direction

  • Coordination of visual, copy, and layout

  • A stylistic choice focused on narrative and symbolic continuity across both ads

The result is an integrated, coherent, and recognizable communication that combines technology, sustainability, and human connection.

OTHER PROJECTS FOR THIS CLIENT

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